Wednesday, June 19, 2013

Giving Up Isn't the Answer - Introducing Be by Berri



Guilt forces Australian women to give up the foods they love - psychologist urges women to forget the forbidden fruit and focus on positive goals.

New research shows that Australian women are feeling pressure to give up the foods they love, including fruit juice, and that 75 per cent say t hey have changed their eating habits in the past 12 months for this reason.

The research conducted by Berri also revealed that 60 per cent of Australian women admit to feeling forced into giving up the foods they love including sweets, salty snacks, sugar, carbohydrates, fast food, dairy and fruit juice.

Australian women are under more pressure to give up certain foods than men. It was revealed that women are changing their eating habits more often in order to achieve a health or weight goal, with women in the 25-34 age bracket feeling the most pressure to give up the foods they like.

Findings from the Pure Profile national survey of 1000 women and men across Australia showed that many of the pressures on them to give up certain foods came from external sources such as society, advertising, friends and family.

The majority indicated that the ultimate reason for giving up foods they love comes from their inner-self and a sense of guilt, resulting in feelings of sadness or failure when they do not obtain their desired outcome.

Psychologist from the Positive Psychology Institute, Paula Robinson, is sadly not surprised by the results as she says, "I see women giving up the things they love quite often in my practice."


She suggests that women can adjust their thinking to produce more positive outcomes. 

"Avoidance goals are more likely to be associated with 'giving up'. For example 'these are the foods I must avoid'."

This avoidant thinking can produce negative emotions, such as feelings of sadness, frustration and guilt when the goals are not achieved.

"But women can feel more empowered if their goals are framed in a more positive light."

Paula continues, "For example, creating an approach goal which is a focus more on what you can have, rather than what is 'forbidden'. Like, 'this is a list of the foods I can have'. This positive reframe allows you to approach success rather than avoid failure," she said.

A new juice drink from Berri Australia – be by Berri – offers a great alternative to the avoidance goal of 'giving up'. It gives Australian women a chance to enjoy the drink they like but with less sugar and calories.

be by Berri spokesperson, libby Hay, commented on the need for a product like be by Berri:
"We knew there were some women who were saying no to fruit juice because they were concerned about sugar content and calories. So in response to this, we developed be by Berri, which gives women the chance to say yes to fruit drinks again without worrying so much about calories or sugar.

"With 50 per cent less sugar, only 80 calories per serve... and with a great fruit taste, we expect be by Berri will be the new fruit drink of choice for Australian women," Libby said.

Available in two great flavours: Pineapple and Mango + Apple and Pomegranate, be by Berri is available in two sizes, 350ml and l.5 iitres, in leading supermarkets across Australia.


Visit be by Berri.

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